What is Search Engine Optimization (SEO)?

When your customers use a search engine, like Google or Bing, to search for products and services and relate to your business, will your site appear on the first pages of the search output? If not, your site may as well be "invisible" to your prospective customers. Most customers using a search engine don't go any further than the first couple of search results pages in choosing a company to do business with.

That's what Search Engine Optimization (SEO) or search engine placement is all about. Just a fancy word for designing your website so that customers get to your site when they search for your products or services.

Webfodder SEO Natural Search Program

Webfodder's "natural search" website tuning program will optimize the design, formatting and content of your site for the target search keywords that your customers will be using to find out about your products and services.

Webfodder will work with you to:

• Improve search engine rankings with keyword and content review.
• Identify primary and secondary keywords and phrases for your website that are targeted to match the internet search behavior of your customers.
• Keyword and phrase positioning, and review density of target keyword phrases in the content of your site to maximize search engine placement for the target keywords.
• Review and suggest optimized page titles and meta data to help display your pages in natural search.
• Re-design your website URL structure to support your target primary keywords on the primary URL landing pages.
• Insure proper 301 redirection of any old website pages that are no longer needed to prevent stale search engine indexing.
• Create your sitemap: Customize, create and submit a site map to aid search engines in crawling your site.

Webfodder will also provide strategic recommendations for potential addition of content pages, restructuring the site and/or product-catalogue-based automated web page generation for better content positioning. Implementation of recommendations would involve additional costs.